Our Core Team
Founder and CEO
Lily Liu
With a Master's in Urban Planning from University College London and a Bachelor’s from National Taiwan University, Lily combines her experience at a London real estate firm with nearly ten years working on projects in Taiwan with local and national governments, NGOs, large multinationals, and community leaders. She has led focus groups, surveys, and customer interviews to conduct market research for major accounts such as Computex and TAITRA, and conducted economic feasibility analysis on large public and private property developments. As founder of InContextEast, Lily is now located in California and combines the perspective she’s gained internationally with her network and experience in Taiwan to build a boutique consulting team that is uniquely equipped to help you understand Taiwan.
Consulting Partner
Heng-Wen Chen
A licensed architect and Master's graduate of National Taiwan University's Institute of Building and Planning, Heng-Wen was lead architect on property developments across Taiwan in addition to producing multiple economic and development feasibility studies for major public and private clients over the past fifteen years. As part of these projects, Heng-Wen has also conducted focus groups, surveys, and interviews as community participatory planning tools. Having extensive experience with the local regulatory requirements, operational environment, and business networks, Heng-Wen's role as InContextEast consulting partner now allows him to share this wealth of experience with businesses around the world.
Consulting Partner
Hannah Cheng
A graduate of the Rady School of Management at the University of California, San Diego with an emphasis on finance, Hannah has five years of experience working for multinational companies on investment and business analysis. Combining a strong macroeconomic background with practical day-to-day operational experience, Hannah has recently relocated to Taiwan from the United States and, as an InContextEast consulting partner, now uses the global perspective from her previous roles to help businesses understand the local market.